The brand's product page is not only a showcase – it should primarily convert and encourage potential customers to buy. There is a need for the right tools for this, such as the Where-To-Buy widget. This is a solution proposed by the 100shoppers company, which has been operating on the internet market for over ten years. This tool allows you to direct users interested in buying a given product to one of the official online stores where it is available.
The plugin offered by the company can be customized in terms of appearance and functions by selecting retailers. By implementing the tool on its website, the brand can track the purchase path of its customers and collect data on their purchasing activities. Together with the widget, the business client receives the ability to download transparent reports based on the collected information that will help to optimize sales.